Our Story

I'm Krystal Moore -

Three Arrows Founder, Anemia Survivor, & Iron Warrior 

Krystal Moore - Iron Warrior
Three Arrows began as a result of my personal journey to find health, and ultimately frustration with the supplements available. 
I struggled with severe iron deficiency for years.  As a busy Mom of 3, wife, and woman I couldn't afford to let my health slow me down, but it seemed that no matter what I tried or how many supplements I took, nothing seemed to help.  (You can read more about my story here)
Eventually, I could barely function in my daily life.  Enough was enough! 
In desperation, I started looking for real answers.  After digging into research, (fyi, I discovered I'm a little fanatical about the research) I was shocked to find how many manufacturers operate with a 'profits over people' mentality.
They choose to source low grade ingredients, that your body can't effectively use, to maximize profits when they KNOW there are better options!  If your body can't absorb the supplements you take, that wastes your hard earned money and risks your health...that is not  ok with me!
I also found that many of these problems are commonplace in this industry:
  • Product design based on junk science, nutritional fads and get rich quick schemes
  • Adulterating raw materials to the point that there’s more filler than active ingredients
  • Inadequate testing protocols that fail to catch contaminants or label discrepancies
  • Suppliers that substitute lower quality raw materials when they think no one is looking
  • Widespread lack of transparency about ingredients and sourcing


Unconscionable, right? I think so, too. The more I learned about how other companies in this space do business, the angrier I became. 

After a great deal of praying and soul searching, I felt called to do something about it!  I interviewed doctors, assembled a team of nutritionists, chemists, and researchers, and we began formulating supplements that contain the best, most bio available ingredients that are designed to really make an positive impact in  my life (and ultimately, the lives of other women struggling).

Nestled deep in the heart of Texas, Three Arrows is now a small team determined to be more than just a nutrition company. We want to be a partner on your journey. (Or just that friend with a giant neon sign yelling "YOU GOT THIS!")

You can count on us to offer effective, high-quality products, that actually make a difference in your life, and a support team that might make you want to come visit.

Welcome to the Three Arrows Tribe!